The FefCo offers, consulting, producing and strategic management at the intersection of Sports, Entertainment, and Culture.

Rebecca Feferman, aka Fef

A versatile strategist and producer, Rebecca Feferman brings over 20 years of expertise in content, business development, and brand management. As Founder of The FefCo, Feferman offers high-level strategy and producing at the intersection of sports, entertainment, and culture for clients like Katie Nolan, Spurs Sports & Entertainment, and Texas McCombs Business School among others.

Rebecca currently teaches Entrepreneurship Practicum: Passion Industries at Texas McCombs Business School, with an emphasis on Sports & Entertainment. She also serves on the Advisory Board for the University of Texas Center for Sports Communications & Media at the Moody College of Communications, where she previously spent two years as a Lecturer for the Business of Sports Media course, with a focus on Athlete-Driven Media and Media Literacy.

Running with Beto, the first feature film Rebecca produced, won the Audience Award at SXSW 2019 and premiered on HBO in May 2019. Additional producing highlights include MSG Networks series Conference Room B, Fox Sports television special Rollin’ with Nolan, starring Katie Nolan, and live podcast events for The Ringer at the famed Largo at the Coronet in Los Angeles.

Prior to starting her company in 2016, Rebecca spent eight years at SXSW, where she navigated multiple roles, creating and running sports-focused track SXsports, driving programming vision, business development and partnerships to successfully build a must-attend sports industry event in less than three years. In addition, she served as Head of Convergence, where she led an internal team to redefine content strategy in the overlap between SXSW’s three major conference verticals (Interactive, Film & Music). Feferman’s tenure at SXSW began in 2008 as Head of Film Media Relations, where she also served as a Programmer until 2014 and helped establish SXSW Film as a premier international festival.

Before moving to Austin, Rebecca was a publicist at ID Public Relations in Los Angeles, representing actors John Krasinski, Julia Louis-Dreyfus, Paul Giamatti and Minka Kelly, among others. Prior to joining ID, she started her career in the National Publicity department of Warner Bros. Pictures. A proud graduate of the University of Michigan, Feferman originally hails from Albuquerque, New Mexico and is widely regarded as a solid line-drive hitter in co-ed beer league softball.

Photo by Noam Galai

Expertise

A professional maximizer of potential, The FefCo produces — everything from content and strategy to decisions and results — for brands, companies, and individuals alike.

By harnessing over 20 years of experience spanning content, media, talent, business, events, and marketing, we utilize big-picture thinking with a honed eye for sequencing, a proven tastemaking prowess, and a deep bench of relationships across industries to connect the dots that turn abstractions into realities.

SXsports at South by Southwest (SXSW Sports), created by Rebecca Feferman

Business Growth

Capitalizing on untapped opportunity, conceptualized and built SXsports at SXSW, which became a must-attend sports industry event in less than three years. By developing a unique platform to explore the future of sport and cultivating relationships with top executives, brands and athletes, sports industry participation increased by 250%. The programming encompassed 50+ panels, featured notable speakers like Adam Silver, Odell Beckham Jr. and Charles Barkley, and generated significant revenue through new sponsorship partners.

Compelling Content

Collaborating with Katie Nolan and the team at Fox Sports, served as consulting producer for the 2017 FS1 special Rollin’ with Nolan at SXSW. In addition to developing segment concepts, secured talent like Mark Cuban, Jake Johnson and Craig Robinson, advised on strategy for navigating and capturing the SXSW experience, and produced on-site during the four-day shoot.

Bill Simmons' The Ringer Presents Talk the Thrones Live at Largo, produced by Rebecca Feferman

Event Strategy

In an ongoing advisory role for The Ringer, Bill Simmons’ sports, culture and tech-focused media company, developed and implemented a roadmap for live events, complementing editorial content and fostering platform development. Alongside The Ringer’s team, produced sold-out shows to drive brand awareness and create new revenue opportunities. Running the topical gamut from Game of Thrones to NBA in a monthly series at LA’s iconic Largo Theater, successful events also included a live taping of the Keepin' it 1600 podcast, with former Obama staffers (and now Crooked Media founders) Jon Favreau, Jon Lovett, Tommy Vietor & Dan Pfeiffer.

SXSW Film at the Paramount Theatre, Rebecca Feferman, The FefCo

SXSW Film Premiere of Neighbors, moderated by Rebecca Feferman, The FefCo

Steve Carrell, Olivia Wilde and Jim Carrey at SXSW Film, Rebecca Feferman, The FefCo

Brand Building

By developing and executing the first proactive communications strategy for SXSW Film, helped raise the festival’s brand from regional to top-tier status, resulting in 48% increase in world premiere features from 2009 to 2014. Coupled with the comms strategy, utilized access to entertainment industry tastemakers and distributors to program high-wattage events featuring top talent, which in turn propelled significant global media engagement and increased attendance.

John Krasinski, Julia Louis-Dreyfus, John Slattery, formerly represented by Rebecca Feferman

Talent Management

While representing A-list clients at ID like Julia Louis-Dreyfus, Paul Giamatti and John Krasinski, tailored individual publicity strategy with the ultimate objective to use media coverage as a branding tool, garnering clients desired future roles and business opportunities. In addition to ongoing publicity management, devised and executed Awards campaigns, securing major nominations and wins for clients such as Peter Sarsgaard and John Slattery, and navigated crisis situations.